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& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] watching World Cup matches in the process, there are always unexpected things happen. In the World Cup 1/8 finals: Netherlands VS Mexico, which matches the outcome already clear, but in the game's final three minutes, the Dutch team with two goals, reversed the score. Final Netherlands 2: 1 out of Mexico, the last eight. field is a field of players skills Competition Competition Adidas and Nike & nbsp; As the Dutch team's official sponsor, Nike said, wearing Nike number of players at the World Cup, more than the total number of players wearing other brands, including old rival Adidas. More importantly, the game, a third of the players foot Nike Mercurial Superfly series Magista or soccer shoes. But Adidas strength is not weak. According to reports, Adidas chief executive Cheap air jordans for sale Herbert Hainer said ?, with the company sponsored the outstanding performance of star players at the World Cup, which in 2014 will be $ 2.72 billion to achieve sales goals soccer supplies, continues to lead in the Nike 20 billion in sales. Nike also said investors pay close attention to the index - All products scheduled for delivery from July to November, "future orders" rose by 11 percent, indicating that the momentum of the World Cup will be at the end of the season is very long for some time continue to be maintained. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.)Today INS exposed Jordan 11 Low GS "Blue Moon" blue moon color photos, the color of vamp by indigo blue and blue suede litchi peel, and collocation crystal outsole. The shoes will come cheap foamposites on sale in May 27th at a price of $130, while the GS shoe provides 4y-9y shoe size. APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience! adidas Originals once again "Glitch Camo" camouflage elements into the NMD R1 above, bring this new color matching. Making shoes design using grey Primeknit knitted material, and "Glitch Camo" into the gray lines to create avant-garde visual camouflage uppers, combined with gray and gray call block echo finally equipped with white BOOST uppers, midsole and rubber outsole has. At present, the specific information on the sale of shoes is still to be announced, do you think it looks good? APP download [get], WeChat public number: [get movement tide], scan code wi cheap jordans online th you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience!Nike earlier this year for the legendary player Pippin launched its sixth generation of boots, before Nike decided for another legend, but also has a great influence on the shoes industry Hardaway launched its sixth generation boots, and exposed the real photos with shoes. The shoes outline the extension of the Air Penny style, Posite and suede uppers from material to build, as the Zoom shock. It is reported that the shoes will be listed in 2015, like friends, may wish to pay attention to it.Air Jordan 3 Retro "Sport Blue" 2014 Summer Sale 2014-02-24 20:58:40, at the end of last week Xiaobian brought you Jordan Brand in 2014 a variety of new re engraved products, which will include the Air Jordan 3 Retro "Sport Blue" color matc cheap jordans for sale mens hing. The Air Jordan 3 uses black lychee skin to form the body of the shoe, supplemented by black and gray burst pattern decoration, lining, outsole, Jumpman Logo, and the details of the location is dotted with blue. It is reported that this Air Jordan 3 Retro "Sport Blue" tentatively scheduled for sale next summer, like friends to be patient to wait for a while.& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] 25 years ago, China's appeal mainly from 1 multiplied by one billion data imagination and cheap labor cost effectiveness, and now with the rapid growth of Chinese economy and the release of the consumption potential of the label affixed to the product of Western cultural identity and the reality of purchasing power makes China one of the world any sports brands have attached great importance to the market. In the eyes o Cheap air jordan 12 for sale online free shipping f China's emerging middle class, the international brand of Western culture behind natural label is their inherent advantages, cultural exchanges and economic interaction in the remodeling concept offers enormous play space for the Chinese public road of international brands. However, the development of public relations marketing itself Zibi follow its inherent rules and patterns, cultural reshaping of cultural transplantation is not without boundaries, and successful marketing is also not exclusive secret can not be copied. Nike situation in China, the American pop culture and personalization philosophy, as well as the promotion of sports and leisure concepts "Star + campaign" public relations marketing model in the past decade created a Nike in China market never to have steeled the "honeymoon period." Today, this model is also being challe Retro jordans for sale nged from three aspects: First, Adidas, Reebok, Puma and other competitors to imitate NB cause marketing model such as homogenization; the second is the promotion of cultural encounter Chinese traditional culture and national psychology Identity rebound; third is the difference between Nike high-priced and market growth rate between the limit further the majority of its second and third tier markets. Now Nike encountered in China PR and cultural context of development bottlenecks and market competition is not a simple "star + sport" mode can be solved, but a brand marketing, public relations and cultural integration and localization of double test. China PR Road Nike: cultural reshaping creating market space From the 1980s to now, Nike in China is to rely on "star marketing" and "cultural reconstruction" walking on two legs, Nike in China m Cheap air jordan 12 taxi for sale online free shipping oved intact hundreds of other markets in the world test accurate "Star + movement" marketing model, the NBA and the Chinese people will recognize when fascinated Jordan Nike and Nike brand culture; Nike's move is another Chinese "cultural reconstruction" - change the Chinese people for sports and leisure awareness, combined with the Nike brand with Western culture and fashion concepts together, only the popularity of sports to bring greater product sales, in opening up the sporting goods market, while Nike fight for market space. Nike in the Chinese market is not just shoes and sporting goods, but also a cultural concept and consumer experience. In 1980 the vast majority of Chinese people do not know there is a world called the Nike brand, but also will consider television to half price to buy a pair of shoes is extremely absurd. All adults are cheap jordans for sale hard work hard for their food and clothing, sport and leisure simply not on the agenda, and all the young people are worried for the exam, shoes for distant from the other side will not have any understanding of the Earth, let alone preferences. After 90 years to win business network mid Chinese people began to be familiar with the concept of Western pop culture and sports, cognitive concepts of Western culture makes all things have become a symbol of Western culture and civilization fashion. More and more Chinese people began to desire a personalized highlight and free lifestyle, Nike sports stars and sports culture as the main brand marketing and public relations is to meet this demand. Nike devoting himself carefully written in China to promote American popular culture, combined with the much sought after personalization and freedom of West cheap jordan shoes for men ern cultural elements, involved in the development of China's sports industry, passed the Nike-led elements of popular culture and consumer concept. To meet the new generation of Chinese desire for individuality and freedom, to promote American culture, continue to extend and strengthen the consolidation of its strong brand image and brand identity by cultural connotation of the brand in the Chinese context, all of its products sold in China continued growth, Nike's sales in China has exceeded 300 million US dollars, an average of two days, there are three Nike store appeared in various cities in China. In this sense, the Nike model is fundamental to success, however, is not without worries of. With the expansion of consumer groups and market scale, Nike's marketing line of American popular culture is bound to touch the basic framework of Chine Retro jordans for sale se cultural concepts, the previous "Saw" Nike let "fear" the one. Its taste for high-middle-class, high price positioning will become one of the bottlenecks of its sales growth. At the same time, "Star + sport" mode is also not absolute advantage can not be copied by competitors, Adidas in 1998 to promote the project commenced street basketball in China, and then carry out the "Asian basketball star" youth basketball campaign Recently places the 2006 World Cup as an opportunity to launch a new marketing campaign. Coincidentally, Reebok also in China using the "sports stars" branding strategy, which further contributed to the sports brand marketing model and pattern of homogenization. emulate the double-edged sword of marketing and cultural boundaries remodeling: pattern behind the rules of the game "to emulate the success of those practices, no matter what position you are now running." This is the motto of sports marketing, sports marketing is the cornerstone of success. However, in terms of marketing and public relations, to follow it is a double-edged sword: the successful footsteps of latecomers are for example also the starting point, follow the example of successful practices and innovation in hand is a guarantee of success; on the other hand, may mean to follow the marketing competition is not always strong, no permanent advantage, only imitate art, the ability to innovate and perceptiveness combination is invincible, "the only way." Nike and Adidas from the 70s of last century to the present marketing competition in the world are reflected in the marketing model to emulate and the effect of the double-edged sword. 70s of the last century, Nike, Adidas terms for only a small role. Nike's success since it mimics the edge of the Adidas brand management and cross-product chain marketing model, at the same time, Nike also focus on the development and application of new technologies. And on this basis, further, by way of OEM and licensing orders to reduce production costs, brand marketing and public relations as the core development of the market; the technology of the new concepts and continue as an important marketing tool to guide the market, the annual design products style dizzying, but Nike has never produce their own pair of sneakers, a sports clothing, forming a "concept + factory" mode of production and the "Star + Movement" marketing model. With excellent market observation and strain capacity, Nike in the last century, 80 years beyond the comprehensive Adidas, the world's largest sporting goods suppliers. However, later replicated and innovation has become a model to be emulated has become the object of which is the time in marketing reflects the role of catalyst. Adidas adjusted the 1980s to the 1990s, and also began to imitate Nike's successful experience in brand marketing and management, in Eastern Europe, China and other low labor cost countries establish manufacturing plant, to focus on the concept of combining technology and marketing war . Although Nike's dominance in the sports field is still relatively stable, but in recent years from Adidas performance in the major markets of view, they're out of the woods with this model. In addition, such as Puma, Reebok, NB and other sports brands also are taking with Nike and Adidas similar path. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: Shannon Love shoes)